PepsiCo's Commemorative Can Design: A Tribute to Everyday Heroes

Platinum A' Design Award Winner Honors COVID-19 Frontliners

The global pandemic has affected lives across the globe, but it has also highlighted bold bravery and incredible acts of kindness. PepsiCo Design & Innovation, deeply moved by the courageous people showing up daily for their communities, sought to create something that honored them and expressed sincere gratitude for their contributions.

Thus, PepsiCo joined hands with China's People's Daily New Media to introduce and celebrate a new generation of heroes. These are the medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of the pandemic every single day. Their tribute took the form of the Everyday Heroes campaign, a meaningful homage expressed through commemorative can designs.

The unique properties of this design set it apart from others. The can design is not just a beverage container, but a symbol of recognition and gratitude for the tireless efforts of the frontline workers. It serves as a tangible reminder of the resilience and bravery exhibited by countless individuals during these challenging times.

These designs were not just recognized by the public, but also by the prestigious A' Design Award committee. PepsiCo's Everyday Heroes campaign was awarded the Platinum A' Packaging Design Award in 2021. This award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, contribute to societal wellbeing, and advance the boundaries of art, science, design, and technology.

Indeed, the Everyday Heroes can design is more than just a beverage container. It is a testament to the spirit of love and courage that has been a beacon of hope during the pandemic. It is a celebration of the everyday heroes who continue to inspire us with their bravery and selflessness.